Storm Seeker uses cost-efficient materials with inherent tech and features to make lightweight, breathable, environmentally friendly rain wear.
Storm Seeker is a retail brand owned by Duro Textiles. During my time as a senior designer at Duro, I, along with a small team, was tasked with rebranding an existing property (from Envirofit to Storm Seeker), redesigning the entire line to reflect a new target customer base, then launching and representing the brand at the Outdoor Retailer trade show.
I was responsible for designing garment silhouettes, generating tech-packs for production, liaising with our overseas manufacturer, providing hand sewn prototypes as reference for particular garment features, and interfacing with customers at trade shows.