East Surf Co. makes surf wax, accessories, and clothing for New England surfers and ocean lovers.

The shape of surf wax is often overlooked, being most commonly a simple puck or rectangular bar. The founders of East wanted the form factor of their flagship product to be novel - in aesthetics, in feel, and in use - to create an elevated product and experience.

Considerations of ergonomics, clean implementation of a logo with sharp geometry, and method of manufacture were all essential. I made multiple prototypes by hand before moving to to CAD once a solid direction was settled upon, which would influence the direction of subsequent product as well, like their Wax Comb. I also created the silicone production molds to be used in manufacturing of the wax pucks.

Product images care of East Surf Co.