Benrus offers contemporary watches, shirts, sunglasses, bags, and backpacks which embody a rich heritage, with a military inspired, utilitarian design.

I worked under an accelerated timeline with a very lean team to take this brand from dormancy to launch in 2015. I reported immediately to the Creative Director and managed a team of two junior designers and several consultants. While at this time Benrus exclusively produces watches, at the time of launch in 2015, the aim was to launch with a full suite of lifestyle clothing as well.

I was responsible for developing brand story, identity, and garments. I updated the brand logo and defined the initial offering of apparel, bags, and accessories. I designed and developed the first line of jackets in direct collaboration with Vanson Leathers, and worked closely with our west coast design team to check congruence with our denim offering. I liaised with jersey and knit houses after being familiarized with their facilities on-site, and tailored our domestic knitwear program to be in accordance with their respective capabilities.

I managed vendor relations across the board and represented the brand at trade shows (MAGIC, Liberty Fairs, and Agenda).

See the current collection of watches at: www.benrus.com